The lines between public relations and social media have become increasingly blurred, and personally, I think that's a very good thing. I've worked in PR and communications for many years, creating everything from national media campaigns and international product launches to social media content for some of the world's best-known brands. And while the platforms, algorithms and opportunities have changed enormously, one thing hasn't: the importance of telling a good story. So
Ideas, insights and observations from working with food, drink, travel, tourism and hospitality brands across the UK.
