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In 2026, food and drink PR isn’t about noise - it’s about intent. Thoughtful narratives, human stories, regional relevance and context-rich pitching will earn deeper coverage and lasting attention. Learn the real strategies that will help UK food and drink brands stand out with purpose and impact.

UK couples are increasingly opting for smaller, more personal weddings, prioritising meaningful experiences, great food and relaxed celebrations over traditional formality, new research from Peak Edge Hotel reveals.

As snow settles across the Peak District, winter reveals the national park at its most magical. From frost-lined walks and quiet viewpoints to fireside pubs and historic inns, locals share why the colder months offer the most authentic way to experience this extraordinary landscape.

In a world full of noise, thoughtful attention stands out. Why clarity, trust and well-placed stories matter more than ever in 2026.

Peak Edge Hotel has expanded its helicopter landing capacity to eight dedicated spaces, making luxury arrivals simpler and more accessible for pilots, wedding parties, diners and guests seeking a scenic countryside escape. Now fully listed on SkyDemon, the four-star rural retreat offers seamless land-and-stay convenience just steps from the hotel, enhancing its appeal for special occasions, corporate visits and relaxed Peak District getaways.

Hospitality founder Rob Hattersley has criticised the 2025 Budget as “another attack on pubs and restaurants,” after discovering the rateable value on one of his Peak District pubs has surged by 318%. Rob, who appeared on Times Radio and BBC Breakfast this week, warns that rising costs, falling consumer spend and escalating taxation are pushing independent venues to breaking point - and risking the future of rural communities unless urgent Government support is delivered.

New Zealand’s award-winning nut butter brand Fix & Fogg has officially landed in the UK, bringing bold flavour, natural ingredients and a spirit of adventure to British shelves. 

Longbow Venues, the independent Peak District hospitality group behind names like The Ashford Arms, The Peacock at Rowsley and The George in Hathersage, has launched a new 'Santa Index' to reveal why their Santa is still the best in the Peak District!

As golf across Britain becomes more relaxed, sociable and beginner-friendly, Peak Edge Hotel and Stanedge Golf Club have teamed up to offer a fresh take on the classic golf break. This new Stay & Golf experience is designed for real life: short scenic rounds, great food and a warm welcome for everyone, from complete beginners to seasoned players - no handicap, no dress code and absolutely no pressure.

Weight-loss jabs like Ozempic and Wegovy are already transforming how people eat, drink and travel - and hospitality is feeling the shift. Diners are choosing smaller portions, drinking less alcohol, favouring lighter menus and seeking meaningful experiences over volume. With restaurateurs like Jeremy King speaking publicly about the change, the question for restaurants, hotels, bars and tourism brands is no longer if this will affect them, but how they’ll adapt.

Independent Peak District hospitality group Longbow Venues has celebrated a remarkable night of success at the 2025 Westside & Southside Restaurant & Bar Awards, taking home three major accolades that highlight the group’s continued commitment to quality, local produce, and genuine hospitality.

This Halloween, The Cupola Kitchen & Rooms in Stoney Middleton is offering a special spooky menu and one of the most haunted walks in Derbyshire.

Losehill House Hotel & Spa has today shared why it is the Peak District's most romantic hotel this engagement season.

Peak District hospitality group, Longbow Venues, is donating £1 from selected special desserts to five different charities.

This month, Losehill House Hotel unveiled that it is rolling out refreshed branding to mark its 111th anniversary.

Longbow Venues has unveiled The Charleston, a glamorous new bar and restaurant set to open in early 2026 in Bakewell. Housed in a Grade II-listed building, the venue combines the elegance of the 1920s with modern comfort, offering an immersive experience. With a grand bar, two-story restaurant, live music, and a chic courtyard, The Charleston promises to be a vibrant hub for both locals and visitors.

Two of Derbyshire’s leading four-star hotels - Casa Hotel in Chesterfield and Peak Edge Hotel in the Peak District - are raising the bar for mindful drinking with the launch of two premium alcohol-free drinks in a format that is brand new to the region.

Food PR Isn’t Hard is the no-nonsense guide for food, drink, and hospitality brands who want real PR results without expensive agencies. Learn how to craft irresistible stories, build a sustainable PR plan, pitch the media with confidence, and grow brand loyalty — all without the jargon, hype, or hidden biscuit fees. Written by Jennifer Bell, based on real-world success with brands across the UK and beyond.

Celebrate National Bakewell Tart Day on 25th June and indulge in one of Britain’s most beloved sweet treats! From its rich almond frangipane to its sweet jam filling, the Bakewell Tart is a true classic. Join us as we honour the heritage of this iconic dessert, share delicious facts, and encourage everyone to enjoy a slice (or two). Whether homemade or bakery-bought, it’s the perfect excuse for a sweet celebration!

Live music lands at Barca from 4 April! Enjoy 2-4-1 cocktails, great vibes & local talent every Friday & Saturday at Casa Hotel.