New Launch: "Food PR Isn’t Hard" — Now Available as an eBook and Paperback!
- Jen Bell
- Apr 22
- 2 min read
Today’s an exciting day — after months of writing, editing (and a lot of biscuit-eating), I’m thrilled to officially launch Food PR Isn’t Hard, available now as both an eBook and paperback!
This book was born from years of hearing the same frustrations from food, drink, and hospitality businesses:They wanted to tell their story.They wanted to grow their brand.They didn’t want to hand over huge agency fees — or get billed £10 for a packet of meeting-room biscuits along the way.
Food PR Isn’t Hard is my honest, no-nonsense guide to doing PR properly — with real-world strategies that work for restaurants, producers, hotels, chefs, food start-ups, and makers.
Inside, you'll find out how to:
Create a PR plan that actually fits your busy schedule
Craft stories that journalists — and customers — genuinely care about
Pitch the media without feeling cringe
Use awards, social media, and influencers smartly (not blindly)
Handle challenges with calm and confidence
And most importantly, build visibility that lasts
It’s packed with practical tips, templates, and lessons I’ve learned working with brands like Marriott, Longbow Venues, Babich Wines, Dole, Nairn's, Tourism New Zealand, and many more across the UK, Australia and New Zealand.
Whether you’re just starting out or ready to sharpen your PR skills, Food PR Isn’t Hard gives you the tools to tell your story your way — and grow a brand people care about.
I wrote this book because I truly believe PR doesn’t have to be mysterious, expensive, or reserved for the big players.
You can do it.You just need the right plan — and a little encouragement to get started.
Grab your copy now:
Thank you so much for all the support so far — I can’t wait to hear what you think!
Jennifer x
