Helping New Zealand Brands Shine on the Global Stage
With extensive PR experience across New Zealand, Australia, and the UK, we specialise in telling your brand’s story and generating global media coverage.
Having worked with some of New Zealand's best-known brands like Babich Wines, Tourism New Zealand, Tourism Holdings, Pāmu Farms, KEA Motorhomes, and Waitomo Glowworm Caves, we have a unique insight into what it takes to build global visibility and drive success overseas. From food and drink to tourism and adventure, we know what it takes to make your brand stand out internationally
Why Choose Feather and Fern PR for NZ Brands?
Feather and Fern PR combines deep expertise in both New Zealand and Australian markets with international PR experience to help Southern Hemisphere brands expand globally. Here’s why we’re the ideal partner for your PR needs:
1. Local Insight, Global Reach
Having worked with iconic NZ brands, we understand the market and how to authentically tell your story to global audiences, particularly in the UK.
2. Proven Success in International PR
We have a strong track record of securing high-profile media coverage and growing brand presence for both NZ and Australian businesses in key international markets.
3. Tailored PR Strategies
Every brand is unique. We create bespoke PR strategies that highlight your strengths and connect you with the right audiences, ensuring your brand stands out globally.
4. Passionate About New Zealand Brands
We're committed to helping NZ businesses succeed on the international stage, with a focus on storytelling that resonates across cultures.
Let’s collaborate to elevate your brand and achieve meaningful PR results globally.
Services
At Feather and Fern PR, we specialise in creating PR strategies that help New Zealand brands expand globally. Whether you're looking to boost your media presence, build a strong reputation, or craft compelling content, our tailored services are designed to elevate your brand and make an impact internationally.
Global Media Relations
We have a strong network of media contacts across the UK and beyond, helping you secure high-quality media coverage in top-tier publications and platforms. From pitching story ideas to securing interviews and press features, we connect your brand with the right journalists and outlets to ensure your message reaches the right audience.
Content Creation & Storytelling
At Feather and Fern PR, we believe in the power of great storytelling. We create content that resonates with your target audience, whether it’s press releases, blog posts, or thought leadership articles. We tailor each piece to reflect your brand’s unique voice, values, and vision, ensuring your story captivates and engages across all platforms.
Reputation Building
Reputation is everything, especially for businesses expanding into new markets. We work with you to build and maintain a positive brand image through creative, strategic communications, as well as managing any issues that may crop up. By crafting a strong, authentic narrative, we ensure your reputation remains robust.
About Me
I’m Jen Bell, the founder of Feather and Fern PR, a consultancy specialising in PR for food, drink, hospitality, tourism, and destination brands.
With extensive experience working across New Zealand, Australia, and the UK, I help businesses tell their authentic stories, secure media coverage, and build strong brand awareness in global markets.
I started out at New Zealand Trade & Enterprise, supporting fast-growing New Zealand businesses and organisations to increase their profiles internationally. This included running a successful global campaign to attract more cruise ships and superyachts to New Zealand ports.
I then established New Zealand's first dedicated food, drink, hospitality, and tourism PR consultancy. During this time, I worked with many high-profile brands, including Tourism New Zealand, Babich Wines, Rafting New Zealand, and Tourism Holdings, I bring a strategic, results-driven approach to every campaign. I’m passionate about working with quality-driven, regional businesses, helping them thrive in both local and international markets.
