How Much Does PR Cost?

One of the questions I'm asked most often is:

"How much do I need to budget for PR?"

The honest answer is that it depends on what you're trying to achieve.

A family-run hotel looking to attract more guests has very different needs to a restaurant launching a new concept, a visitor attraction seeking national coverage, or a food producer trying to get in front of buyers and consumers.

However, understanding what PR typically costs can help businesses make informed decisions.

Why PR Fees Vary So Much

PR isn't simply about writing a press release.

It's about finding the stories that make people pay attention.

It's about knowing which journalists, influencers and content creators are likely to be interested.

It's about creating opportunities, building relationships and keeping your business front of mind.

That takes time, creativity and experience.

At Feather & Fern PR, we often support clients with:

• Media relations

• Press releases and story development

• Awards and accreditation entries

• Content creation

• Thought leadership

• Influencer and creator outreach

• Event promotion

• Stakeholder engagement

• Reputation management

• Tourism and destination marketing

Some businesses need a little support each month. Others require a much broader communications programme.

What Do Most PR Agencies Charge?

Many specialist PR agencies charge anywhere from £3,000 to £10,000+ per month, depending on the size of the business and the level of support required.

For larger brands, this can represent good value. For smaller businesses, however, it can feel out of reach.

That's one of the reasons I launched Feather & Fern PR.

Having worked with everyone from international tourism organisations and global hospitality brands to independent hotels, restaurants and family-owned food businesses, I understand that not every business has a huge marketing budget.

PR Support for Smaller Businesses

To make professional PR more accessible, Feather & Fern PR offers support from £950 per month.

This entry-level package is designed for businesses that want strategic guidance, media outreach and help telling their story without committing to a large agency retainer.

It's particularly popular with:

• Independent hotels

• Restaurants and pubs

• Food and drink producers

• Visitor attractions

• Tourism businesses

• Lifestyle brands

• Growing family-owned businesses

For Businesses Ready to Do More

As your ambitions grow, so can your PR programme.

Essential PR Support

From £950 per month

Perfect for businesses wanting a regular PR presence and strategic support.

Growth PR

From £1,950 per month

For organisations looking to generate more media coverage, develop thought leadership and create a more proactive communications programme.

Strategic PR Partnership

From £3,500 per month

For businesses seeking comprehensive communications support, including media relations, content creation, campaigns, stakeholder engagement and strategic consultancy.

Major Campaigns and Launches

From £5,000+ per month or project fee

Ideal for major openings, launches, events, anniversaries, destination campaigns and national awareness initiatives.

The Real Question Isn't What PR Costs

The better question is:

"What could good PR do for my business?"

Could it help fill hotel rooms?

Increase restaurant bookings?

Attract visitors?

Raise awareness?

Support recruitment?

Strengthen your reputation?

The most successful businesses understand that PR isn't simply about generating publicity. It's about helping the right people discover your business and giving them a reason to choose you.

If you've ever wondered whether PR could work for your business, I'd be happy to have a conversation. Just drop me a line at jen@featherandfernpr.co.uk.